Arketi Group is an integrated digital marketing and public relations firm that helps business-to-business (B2B) technology organizations generate revenue and accelerate growth. Consistently recognized by Chief Marketer as one of the nation’s “B2B Top Shops” and a “Chief Marketer Agency of the Year,” Arketi helps clients engage audiences, fill the funnel, and convert prospects to customers. Companies benefiting from this approach include CHEP, Cox Communications, DS Smith, Fiserv, Kenco, Mitsubishi Electric Trane HVAC US LLC, NCR Voyix, Stryten Energy, and Zyxel Communications.
Investment Profile:
Status: Active
Investment Date: 2024
Transaction Type: Recapitalization
Strategy:Buy & Build / Accelerating Growth
Station Lead(s): Kelly
Investment Highlights:
Market Leadership: Position Arketi as the platform leader in a new network of best-in-class B2B technology digital marketing and public relations firms.
Expanded Capabilities: Enable new areas of service and expand existing offerings to better support Arketi’s B2B technology clients.
Acquisition Strategy: Drive organic and inorganic growth through smart investments in technology, talent, and like-minded or complimentary businesses.